How to Provide the Best Customer Service

The better service you provide your clients, the more likely they’ll be to remain loyal to you and your business. Not only does this mean you’ll have their business for longer, but it also means they’ll be willing to refer your company to their family, friends, and peers.

A huge part of providing your clients with great customer service is having the desire to make them happy. For this reason, you have to consider their experience with your business as a whole. It isn’t only about the face to face interactions you have, though that’s a big part of their impression of you — rather, it’s about how they are dealt with online, whether it be through email or even how they experience your website, as well as on the phone. Be sure to have measures in place so that your clients never face frustration when dealing with your company, whether that be by making sure your staff is well trained and equipped to handle various problems, or checking that your website is up-to-date and user friendly.

The first thing your client should see when they ask you for help is a smile. That shows them you’re willing to understand and solve their problem — which is why they hired you in the first place. Having a smile on your face during an in-person meeting is essential, but so is smiling when you’re having a similar conversation on the phone. It’s easy to pick up on how a person is feeling when you can’t see them by the tone of their voice, so make sure you’re understanding and ready to tackle the challenge they’ve presented you with.

Another obvious, but easily forgotten courtesy is saying thank you. Of course, you deserve to get paid for your hard work, but your client should know just how much you appreciate their business. Additionally, you should always show your clients respect and guard your emotions, even if you’re upset about the way something has unfolded. There are proper ways you can handle altercations — don’t say something in the heat of the moment that you’ll regret later.

Finally, the easiest way to retain a client is by knowing what your business has to offer. As long as you and your staff know your team’s strengths, and you can give your clients examples of how you can use those strengths to help them, you’ll be able to retain customers and even get new business.

MSATP’s Favorite Podcasts

A podcast is an audio show that you can listen to online — it’s basically like on-demand radio on the Internet. There are thousands of podcasts out there about various subjects, some of which include business, celebrities, professional development, news and politics, and more. They’re easily accessible both on mobile devices, and on computers (check out those links to see how you can listen to them).

On our Facebook Live last week, MSATP President Ellen Silverstein and Kait LeDonne of LeDonne Branding & Marketing discussed their favorite professional development and accounting podcasts. Check them out below!

 

Professional Development

 

1. Lewis Howes School of Greatness

The School of Greatness podcast has grown rapidly to be one of the top-ranked Business and Self-Development podcasts in iTunes. It regularly appears in the Top 50 of all iTunes podcasts, and gets downloaded over 2 million times per month.

Episodes range from interviews with incredible world-class game changers in entrepreneurship, health, athletics, mindset, and relationships, to solo rounds with the host, Lewis Howes. It’s super fun and he always features awesome guests like Tony Robbins, Alanis Morsette, and more. It’s a great leadership development podcast.

 

2. How I Built This With Guy Raz

This NPR produced podcast features founders of companies like Lyft, Lululemon, Stitch Fix, and other pioneers. There was an episode featuring Kate and Andy Spade just a few weeks before Kate’s death, and it was so incredible hearing how they built the brand together. This podcast gives you access to the top business minds, and it’s the perfect way to inspire you at the beginning of your day.

 

3. Entrepreneur on Fire

Entrepreneur on Fire, or EOFire as its fans affectionately refer to it, is hosted by John Lee Dumas. Like “How I Built This,” John features entrepreneurs and asks them about their journey. EOFire isn’t just about household business names you hear about — it’s the everyday entrepreneur he talks to, and he makes it a point to ask about their setbacks and hardest moments as a business owner. It feels real and relatable, and it reminds entrepreneurs that you aren’t alone in this journey!

 

Accounting

 

1. Bigger Pockets

The Bigger Pockets Podcast, hosted by Joshua Dorkin and Brandon Turner, is about growing wealth with smart investment. Dorkin and Turner take on investing like smarter morning drive-time guys, with wonky humor and in-your-face enthusiasm. Previous topics include negotiating (with an FBI hostage negotiator) and real estate investing. To paraphrase Chief Brody in Jaws, you’re gonna need bigger pockets – for all the money you’ll make!

 

2. Accountants Doing Cool Sh!t

This is about exactly what its title implies – accountants who are using their skills, knowledge, and creativity to do some interesting, innovative, and unusual things. Lifestyle Accountant, a worldwide networking group, provides services to accounting freelancers and entrepreneurs, including the economic podcast, populated by exciting new voices in the field.

 

3. Future of Accounting with Danetha Doe

This is a great podcast for business owners seeking to attract young professionals. Danetha Doe is one of the Millennial generation’s top thought leaders and ambassadors, attracting attention from Huffington Post, Xero, and Wells Fargo for her expertise. Her podcast, Future of Accounting, is targeted at young people heading into accounting, including students and young professionals just starting their careers. Danetha Doe doesn’t just host the Future of Accounting – she is the future of accounting.

 

4. The Abacus Show

The Abacus Show, hosted by Bob the CPA from Abacus U, brings top accounting professionals, influencers, and experts into informative, entertaining financial podcasts. Bob, whose Abacus U offers online courses in topics like resume building and using LinkedIn effectively, covers crucial issues for accountants and accounting students like joining professional organizations and going digital.

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Of course, the cool thing about podcasts is different ones appeal to different people. Do you have a podcast that you love or produce? Let us know in the comments! Plus, don’t forget to tune into our Facebook Live all about podcasts here.

9 Tips to Help You Protect Your Practice From Cybercrime

It only takes one employee to jeopardize your company’s cybersecurity.

In news release IR-2018-170, the IRS has advised tax professionals to increase their security measures due to a 30% increase in reports of data thefts from last year.

Below are some tips from the IRS and its Security Summit to help you protect your practice from cybercrime:

 

  1. Before you hire a new employee who will be dealing directly with client information, conduct a background check and make sure they sign a confidentially agreement. Also ensure that they understand how to handle client information so that there is no breach in a client’s privacy.
  2. Try to limit how much contact an employee will have with your client’s information. Only give employees the minimal access they would need to complete their job.
  3. Make sure that your employees are using strong passwords, with at least 8 characters. Passwords should have both upper and lower case letters, numbers, and symbols.
  4. Require your employees to have a setting on their computer that will automatically lock their screen after a period of inactivity. This will require them to input their password once they are back on their computer. Also make sure that employees have software installed on their devices that will protect them from viruses, spyware, and other unauthorized intrusions.
  5. Employees should store computers and other electronic devices carefully and securely when they are not in use to minimize the amount of people that come into contact with those devices.
  6. Train your employees to lock rooms and filing cabinets where client records are stored. Make sure that if your employees are sending or storing client information electronically, all information is encrypted.
  7. Teach your employees to report all suspicious behavior online as a precaution.
  8. Ask your employees to avoid using public wifi networks when they are using a device that has client information on it.
  9. If an employee is no longer working for you, delete their user accounts on all platforms to prevent the risk of hacking and leaking client information.

 

What do you do to ensure that your client’s data is safe? Leave your tips in the comments below!

4 Characteristics Of a Successful Leader

We’re surrounded by people in different industries who are successful because of the way they approach certain situations. There’s a lot we can learn from the leaders in our lives who are successful, and here are some ideas we can implement to help increase our level of success.

Successful people…

1. Keep their eyes on the big picture.

 

It’s hard to concentrate on the big picture when things go wrong and there are fires to put out. The little things don’t matter though, and focusing on them too much, especially the negative things, will make it harder to achieve your main goals. Let the little things go and instead, spend time, energy, and resources on what really matters.

 

2. Know they can’t please everyone.

Making everyone happy is impossible, so there’s no use in trying. Live a more purposeful life by not being afraid of to call the shots, even when some decisions will make some people on the team unhappy.

 

3. Don’t go back to things that haven’t worked out.

Whether it’s a project or a relationship, if something didn’t work out the first time, unless the necessary changes are made, don’t expect to see great results if you pursue it again a second time.

 

4. Don’t chase other people’s dreams.

It’s natural to see another successful person and to want to mirror their accomplishments. However, remember that dreams and goals have to be personal: “Don’t let the allure of someone else’s dream derail you from discovering yours.”

Taking Initiative at Work (Without Being Taken Advantage Of)

Working closely with a team has its ups and downs. It can be great to have people to bounce ideas off of and to work with on projects, but at the same time, there may be days when your productivity decreases due to someone else not pulling their weight.

It happens all the time, and it’s not always because your coworkers are lazy — sometimes they just have too much on their plate at once. You may be wondering how, if you see someone on your team struggling, you can offer your help without taking the task over completely and having to do their work on top of what’s been assigned to you. Here’s how you can find that balance:

 

1. Keep doing your best.

Mediocrity might seem like an easy way to avoid having other people approach you for help, but don’t be fooled. Not only will you be preventing yourself from reaching your fullest potential, which could turn into a bad habit in the long run, but you could also put your job at risk. Never compromise on the kind of work you do!

 

2. Make expectations clear.

It’s good to be a leader, but pushing yourself to always take charge may put the idea in your coworker’s minds that you’re the person who will always cover for them if they’re falling behind. It’s best to work with your team to figure certain parts of the project rather than calling the shots yourself. If your performance is being affected by the lack of cooperation on the team though, it may be time to alert your supervisor, and maybe under their guidance you can take a little bit more of a leadership role on the project.

 

3. Be confident in your abilities.

We sometimes take on more than we can handle because we’re worried that our performance isn’t “good enough.” If you know that you’re submitting your best work, allow yourself to be proud of what you’ve accomplished and remind yourself that if you’re impressed with the work you’ve done, that’s all that matters. You don’t have to take on someone else’s workload to prove your worth!

A Grad’s Guide to Becoming an Accountant

Accountants are some of the most trusted advisors in business because of their level of involvement with their clients’ fiscal wellbeing. Because of their wide range of knowledge — from taxes to wealth management, in most cases — young CPAs and tax professionals have the potential to become the trusted advisors every business needs.

Here are some tips for graduates and young professionals:

 

1. Apply what you know.

Just because you’ve finished a degree in accounting or finance doesn’t necessarily mean that you’re fully aware how to apply the skills that you’ve learned. Start applying those textbook scenarios to real world happenings. Step outside of your comfort zone and seek opportunities that will allow you to expand your knowledge base and, more importantly, teach you how to solve a wide range of problems for your clients.

 

2. Tell the truth and hold yourself accountable.

Everyone makes mistakes, especially when first starting out in a field, and there’s nothing wrong with that. Think back to any particular moment in your life when you’ve made a mistake, and you’ll notice that you learned a lesson from it. Though making mistakes is okay, it’s essential that if you do make a mistake, you let an experienced coworker know immediately so they can help you recover. Don’t let your ego keep you from asking for help when you need it.

 

3. Stick to deadlines.

A huge part of being an accountant is having the desire to see your clients succeed. If you expect to be seen as an advisor for a business owner, you must stick to all deadlines to ensure that you never let your clients down. Work on your time management skills before tax season, especially if time management is something you struggle with. The most effective way to manage your time is by designating enough of it to each client. Make sure you’re not distracted by trivial and unimportant tasks so you can give your clients the attention they deserve.

Check out our recent blog post about time management to help you stay on top of your workload!

 

4. Build your network.

Don’t be afraid to attend networking events for accountants. Making connections with other professionals, especially those who have years of experience, will only help you become a better accountant or tax preparer. Remember, other professionals want to help you succeed — ask them questions and don’t be afraid to reach out to them for advice. After all, they were once in your shoes too, and they have an idea about what you’re going through.

 

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MSATP offers opportunities to help professionals build their businesses and their networks. Register now for our upcoming Employee to Entrepreneur event on October 25 for your chance to meet other young professionals and learn from experts in the field. The first 25 registrants will receive a free Associate Membership with their registration, so sign up now!

How to Make a Great First Impression

First impressions can really work to your advantage. At the same time, however, the fact that it only takes a few minutes for someone to decide whether or not they like you could hurt your businesses’ reputation.

Imagine that you’re having lunch with a client when one of their friends walks into the restaurant. Your client immediately starts trying to get their attention, and when they come over to your table, you realize that this could be a business opportunity.

The way that you present yourself in these next few minutes is all that matters. You’ll either end up catching the potential client’s attention, or you’ll fade into the background and they won’t remember having met you. Even worse, they could read you in a way that will make them turn other potential clients away from you as well.

If a first impression has the potential to be a lasting impression, how can you make sure that it will be in your favor? Consider these suggestions:

 

  1. Always dress to impress. One of the first things someone will notice about you is the way that you look and how clean you are. If you’re dressed super casually, a potential client may assume that you don’t take things seriously.
  2. Smile, even if you’re caught off-guard. Smiling at someone makes them feel comfortable with you, and most people would rather work with a company that, when it comes down to it, has a happy and understanding employee or leader rather than a bored and unsatisfied one.
  3. Impressing others means it’s not all about you. Though you want to gain a client, you don’t have to do so by talking their ear off. Encouraging others to talk more may make them like you.
  4. Avoid talking business straight away. If you jump right into talking business, you may come off as abrasive and otherwise uninterested in the person you’re speaking with. Take some time to get to know the potential client, and even if you’ll be having a short conversation, they’ll likely ask you what you do, which is when you can explain the services your company provides. Taking this approach will make it easier for you to tailor your elevator speech to their needs.
  5. Be conscious of your body language. If you’re avoiding eye contact with someone that you’ve just met, they may find it more difficult to trust you. Similarly, if you’ve got your arms crossed over your chest, your demeanor could suggest that you you don’t like the person in front of you, which could cause problems down the line.

 

Do you have any tips on making a good first impression? We’d love to hear from you! Be sure to leave a comment below and share the blog on social media.

5 Time Management Tips to Help You Achieve Your Goals

Everyone looking for success in their professional and personal lives sets goals regularly — even if they’re not writing them down as they think of them. Though you may achieve some of those goals as you get tasks done on your list of things to-do, you’ll find that a good chunk of those goals aren’t that easy to achieve — only because you aren’t dedicating the right amount of time to them.

You may run an organized business or find success in the work that you do, but that doesn’t necessarily mean that you’re using your time as efficiently as you could be. If you’re ready to achieve the goals that have been unattainable for as long as you can remember, check out this list of time management tips curated specifically to help you achieve your goals.

 

1. Audit your time for 7 days.

 

How do you spend your time at work? At home? For a whole week, keep track of what you did every hour in a journal or on your phone. Then, before bed, spend some time highlighting the least productive things you did that day. The next day, avoid the habits that you thought were unproductive, and at the end of the week, check and see where you spent the most time. This will make it easier for you to determine where you need to put in additional effort, and where you need to cut back.

 

2. Get your most important tasks done in the mornings.

Once you’ve rubbed the sleep out of your eyes, you’ll find that you’re fresh, energetic, and ready to take on the day that lies ahead of you. Mornings are usually quiet, so you can focus on your thoughts — that’s when you should define your three most important tasks of the day (MITs). Use your morning to get those three tasks done, and once they’re complete, you’ll be motivated to continue being productive throughout the rest of the day.

 

3. Schedule specific times in the day to respond to emails.

Is having your email notifications on completely necessary? In most cases, you’ll find that it’s not. Constantly getting notifications for your email is an obvious distraction, especially when you keep taking breaks from work to reply to them. Schedule three or four times in the day to check your email, and stick to your plan. Make a similar plan for answering messages so you can avoid unnecessary distractions — just be sure that your colleagues, clients, and family know to give you a call in case of an emergency.

 

4. Declutter your workspace.

Researchers at the Princeton University Neuroscience Institute have published a study that concludes, “When your environment is cluttered, the chaos restricts your ability to focus.” Spend some time cleaning off your desk — what do you need on the surface, and what can be put away? If you find that papers and other items accumulate on your desk every day, take some time each evening before your leave work to clean up your work station. Coming back to to a clean space the next morning will act as another motivational tool to help you complete those MITs you’ve set.

 

5. Find inspiration and stay positive.

Whether it’s listening to a motivational podcast while driving to work, or reading an inspiring quote before your day has begun, find a way to look forward to accomplishing your goals — it’ll even boost your creativity. Plus, always stay positive, even if you aren’t able to achieve everything you wanted to one day. After thinking about what you could’ve done better, pat yourself on the back for trying, and make sure to tell yourself that you’ll do better tomorrow. That way, you’ll hold yourself accountable while practicing self-love.

 

 

Have you heard? MSATP does a Facebook Live every week! If you missed this week’s Live video where we talked about the Maryland Board of Accountants meeting, exciting changes to Microsoft Office, and updates from the IRS, check out the video on YouTube. Make sure to subscribe to our channel so you don’t miss out!